DOGHOUSE ROOFING

Doghouse Roofing is a newly established roofing and exteriors company founded in Saskatoon, Saskatchewan. Together, they have over 40 years of experience and are known to be reliable, hard-working professionals. I had the privilege to work with the contractors in building some branding materials to help kickstart and market their business. This brand needed a strong, enticing, and eye-catching logo that was valuable to both the contractors and their customers.

To mimic the work standards of the contractors and their business, the logo needed to be sharp, precise, and action-oriented. This design not only captures those features, but is unique, easily recognizable, and clearly differentiates from the brand’s competitors. I wanted to make sure the font was modern, bold and legible; whether on small materials such as business cards, or on larger-scaled advertisements such as billboards. The colours are web and print-friendly and are realistic and practical.